For most of us, hand-written greeting cards on occasions like the New Year have been replaced by e-mail and SMS messages. These are much more soulless and indifferent than printed greeting cards. In printed greeting cards, at least the name and address of the recipient has to be written or typed out. Some money also has to be spent for the card and the postage. One can be sure that the sender intended to wish the recipient whatever might have been the motive.
Alas, the same cannot be said about SMS and e-mail messages. These are frequently sent in groups. The sender may not even know to whom and to how many people he is sending the greetings. Sending e-mails cost nothing and SMSs can be sent at negligible or no cost. Just a couple of clicks and you are through with wishing hundreds of people at a time. Also, if you send greetings through e-mail or SMS, you are most likely to be greeted back. Reply, copy, paste, template and insert functions make the process so easy.
This is not to say that the greetings sent through e-mail or SMS are not welcome. The ease and economy of sending such greetings has brought shine to the lives of those who witnessed festivals and special occasions coming and going without anyone contacting them. Those who used to get some messages get many more now. They may happily imagine that more people love them now.
I am happy if someone sends me greetings through e-mail or SMS, happier if I receive a printed greeting card and happiest if it is a hand-written note.